• What is the customer problem I’m trying to address, or…
  • If signals (telemetry/research) validate that the customer problem is indeed a problem, or…
  • What is the proposed experience for the feature (visual or interaction design), or…
  • What are the dependencies from other apps, systems, platform, infrastructure, etc, or…
  • If my partners (other PMs in other organizations) are on the same page and aware of dependencies on their products/services/infrastructure, or…
  • If my leadership knows that this directly benefits our customers through the priorities our organization has, or…
  • If my marketing/sales/support teams are aware, and we’ve figured out a plan to not only ship a thing, but have systems in place to properly celebrate and support it.
Two people working on computers and paper. By @homajob in Unsplash
By @homajob in Unsplash

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José Lara

José Lara

Form + function = tech for humans. PM @Microsoft building the future of @Windows (fmr @Azure_Synapse , @MicrosoftDesign ). Nobody wins unless everybody wins.